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The R4 Marketing Audit

The R4 Marketing Audit helps us evaluate the current state of marketing strategies and systems at your business to identify gaps and opportunities.

Please complete it to the best of your knowledge.

Thank you!

Reputation Activities

Do you have a proactive system for creating positive content about your business and disseminating it on the web?

Yes

Do you have a system for monitoring what is being said about your business on the web and social media?

Yes

Do you have a reputation-saving approach to responding to clients that have expressed disappointment in your products/services?

Yes

Do you have a reliable system of collecting and creating client testimonials and success stories?

Yes

Has your website been effectively optimized for search engine results?

Yes

Has your website been kept current with news/awards/changes?

Yes

Is your business currently ranking on page 1 of search engine results for competitive keyword phrases?

Yes

Do you have complete business listing profiles in the major search engines?

Yes

Do you have an active social media presence?

Yes

Do you conduct PR/media relationships/radio/newspaper/magazine interviews/event participation in your industry and local community?

Yes

Do you hold or run special events such as educational seminars, new product introductions, end of the year promotions, private sales, meet the management events, meet the manufacturer events, client appreciation events, etc.?

Yes

Resell Activities

Have you identified complementary cross-sell offers for all of your products and services?

Yes

Is your staff trained in identifying and offering up-sell, cross-sell and down-sell opportunities?

Yes

Is your staff compensated for up-sell, cross-sell and down-sell sales success?

Yes

Are you up-selling all customers at the initial point of purchase?

Yes

Reach Activities

Do you have a written marketing strategy and tactical implementation plan for reaching new prospects?

Yes

Have you identified the sources where all (or at least most) of your business is coming from and how to more prospects there?

Yes

Do you know your allowable cost of acquiring a new prospect and/or clients?

Yes

Do you have a direct response-formatted website?

Yes

Do you perform effective (meaning successful at both attracting and converting) search engine optimization that builds more prospects, buyers or business?

Yes

Do you have any strategic alliances actively in place right now that are generating you new prospects/clients/revenue flow?

Yes

General

Do you have someone working on the marketing of your business that has training in marketing?

Yes

Do you have someone at your business spending at least 50% of their time dedicated to marketing?

Yes

Do you have a growth mindset at your business?

Yes

Do you have a “sales and marketing culture” at your business?

Yes

Do you have a powerful, unique value proposition that you communicate consistently to your market?

Yes

Does your marketing make irresistible offers to your prospects or potential buyers?

Yes

Have you formally surveyed your clients to find out exactly why they buy from you versus the competition?

Yes

Do your marketing, sales approaches and advertising activities focus on benefits or features?

Features

Benefits

How do you feel after completing this questionnaire?

Same or hopeless

Excited and I know I need help, can you please help me?

Contact: [email protected] | (623) 624-5075